Loming

The famed French target has been successful for 60 hanker time by remaining true to its origins as a manufacturing business of high- property flog products. Longchamp CEO denim Cassegrain heralds Aviamost around the come outs current growth path Amidst the deep number of luxury leather goods brands in the market today, Longchamp is single of those with a truly cheering reputation. Founded in 1948 by dung atomic number 18e Cassegrain, the grandfather of the companys current chief executive, Longchamp has evolved over the years as a respected family-owned business with a global presence. The brands horse logo, inspired by Paris famed Longchamp racecourse, has call on a highly recognizable symbol of style and quality that attracts sophisticated customers. When Longchamp illustrious the first anniversary of its Dubai Mall boutique, company CEO Jean Cassegrain came for a visit. He spoke to us about Longchamps identity as well as its growth direction. here are excerpts fro m the interview. What word best describes Longchamps brand deoxyribonucleic acid? I think it is eclectic, because we book a very several(a)(a) clientele and product range. We are not a niche brand that is focused on a very proper(postnominal) seg custodyt of the population.

We are in galore(postnominal) foreign countries, our products are bought by various age groups, whether men or women, and we like to do things that are unusual and unexpected, so we try not to remain captive of a real image. Longchamp is not the type of brand that people either cognize or hate. We are a brand that everybody likes, actually. Please tell us about the latest learnings at Longchamp. Theres a lot going on. In terms of distri thoion, wev! e had draw of saucily shop openings in the gone few months and a lot are still approach shot up. The brand is expanding kinda rapidly. Of course, the economic crisis has taken its toll but we have not changed our investment plans and we have been opening new stores on schedule. The spirit East has been an important new development in the past year or two, and we now have two shops...If you postulate to get a full essay, order it on our website: OrderEssay.net

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